What Should a Cover Letter Include: Top Essentials for a Winning Application

Avoid common cover letter pitfalls that could cost you the job. This guide provides expert tips on what to include and what to leave out, ensuring your application is polished and professional.

Last update:
01/01/2024
What Should a Cover Letter Include: Top Essentials for a Winning Application

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A cover letter is really important. It’s your opportunity to effectively introduce yourself, and your first chance to impress. But what should it include? At first it might feel overwhelming. Where do you even start? Some people might also really struggle with writing about themselves. But don't stress. In this article, we give you all the steps that will truly help you create a winning cover letter.

Here's what to expect:

  • Understanding the Cover Letter
  • Research and Preparation for Writing a cover Letter
  • Steps for Writing a Tailored Cover Letter
  • Example of a Great Cover Letter
  • Common Mistakes to Avoid

Understanding the Cover Letter


A cover letter is your introduction. It's a chance to show who you are. It goes beyond your resume. It’s your personal pitch. You want to make a great first impression. You want the hiring manager to be really very intrigued. Keep in mind that 83% of hiring managers take cover letters into consideration when hiring.

Let's go into the details of a cover letter:

what should a cover letter include

Definition and Purpose of a Cover Letter

A cover letter is a one-page document. It accompanies your resume. Its purpose is clear. It introduces you to the employer. The letter highlights your key qualifications. And explains your interest in the job. It’s your chance to make a case. Why should they hire you? What makes you special?

Importance in the Hiring Process

A strong cover letter can actually get you an interview. It shows you’re really serious about the job posting. It shows you’ve done your homework. And that you’re a good communicator. These are qualities employers truly value.

Want to write your resume first? Check out our Resume Builder tool to help you get started. Once done, you can move onto your cover letter.

What Should a Cover Letter Include?


Whether you use a cover letter builder, use a certified professional resume writer, or writing it yourself, the process can be dauting. So, it's really important to know where to start. And how to formulate the letter so that it truly looks professional.

Here are seven steps to get you started. And to help you avoid mistakes along the way.

what should a cover letter include

Greet the Hiring Manager and Introduce Yourself

Start the opening paragraph with a personalized greeting. Use the hiring manager's name if available. It makes a good impression. Introduce yourself briefly. State the job you're applying for. Mention where you found the job listing. This sets the context right away to the hiring manager.

Write a Compelling Introduction and Summary

Your introduction should be strong. Try to really hook the reader immediately. Mention your interest in the job. Give a quick summary of why you’re a really great fit. Keep it engaging. And to the point.

Showcase Your Relevant Skills and Experience

Highlight the skills that match the job. Use specific examples from your past roles. Show how your experience aligns with the job requirements.

Emphasize Your Achievements and Qualifications

Discuss your key achievements. And use numbers to show your impact. For example:

  • Increased sales by 20% in six months.
  • Managed a team of 10 people.

These details add weight to your application.

Demonstrate Your Research and Knowledge of the Company

Show that you know the company well. Mention something specific about their work or culture. Relate your values to theirs. This shows genuine interest and effort.

Write a Strong Closing and Sign off Professionally

End with a strong cover letter conclusion. And thank the hiring manager for their time. Also, express your eagerness to discuss further. Use a professional sign-off. Like "Sincerely" or "Best Regards." Lastly, follow with your full name.

Proofread and Edit Your Cover Letter Carefully

Here is a quick cover letter writing checklist to make sure your cover letter is truly perfect:

  • Check for spelling and grammar errors.
  • Ensure the letter is concise and clear.
  • Ask someone else to review it if possible.
Do you want to send a job application to a company that is not really advertising for your position. But may be looking for someone with your skills? Check this guide about writing a speculative cover letter.

what should a cover letter include

Example of a Great Cover Letter


Here is a career change cover letter example to use as a template to get started:

[Your Name]

[Your Address]

[City, State, Zip Code]

[Your Email Address]

[Contact Details: Your Phone Number]


[Date]

[Hiring Managers Name]

[Company Name]

[Company Address]

[City, State, Zip Code]


Dear [Manager's Name],

I am really excited to apply for the Marketing Coordinator position at FFG Corporation. Like advertised on your website. With a strong background in digital marketing. And a deep passion for creative problem-solving, I am confident in my ability to contribute effectively to your team.

In my previous role at DDE Company, I successfully managed multiple social media campaigns. These increased our online engagement by XX% over six months. I have a really keen eye for detail. And a knack for creating compelling content that truly resonates with target audiences. My experience in SEO optimization and email marketing has certainly helped drive a XX% increase in our customer acquisition rates.

What truly excites me about FFG Corporation is your innovative approach to integrated marketing strategies. And your commitment to sustainable business practices. I am particularly impressed by your recent campaign promoting eco-friendly products. Which aligns perfectly with my personal values. And professional goals. I am eager to bring my skills in content creation and data analysis. As well as project management to your dynamic team.

During my career, I have developed strong communication skills. As well as teamwork abilities. I often collaborating with cross-functional teams to really achieve project goals.

Thank you for considering my application. I am really looking forward to the opportunity to discuss how my background and skills. As well as enthusiasms align with the goals of FFG Corporation. I am available for an interview at your earliest convenience.

Sincerely,

[Your Full Name]


Looking for more cover letter examples? Check out this guide with a range of examples to choose a cover letter template from. Remember that all cover letters are different. For example, an administrative assistant cover letter is vastly different compared to a marketing manager letter.

Research and Preparation for Writing a cover Letter


Preparation is key. Before you start writing, gather information. Know the company. Know the job. This knowledge will shape your cover letter.

Research the Company and Job Description

Begin with the company’s website. Look at their “About Us” page. Read their mission statement. And understand their values. Next, explore their products or services. And check their social media. Look for recent news or press releases. This gives you a complete picture.

Then, focus on the job description. Read it really carefully. Note the key requirements. And highlight the skills they want. This is your blueprint. Your cover letter should address these points directly.

Understand the Job Requirements and Responsibilities

It's important to go beyond the job title. Understand what the role really involves. Consider:

  • What are the daily tasks?
  • What skills are crucial?
  • What experience is needed?

Look for keywords in the job posting. These are clues. They tell you what the employer values most. Match your skills and experiences to these requirements. Also, use specific examples. Show you have what they need. This alignment is really important.

what should a cover letter include

Common Mistakes to Avoid in Your Cover Letter Structure


It's easy to make a mistake with a cover letter. So, we've put together a few quick notes to make sure you craft a cover letter that is really polished.

Avoid Using Irrelevant Information and False Claims

  • Stick to relevant skills. As well as top experiences.
  • Avoid adding personal details not related to the job.
  • Never exaggerate. Or lie about your qualifications.

Avoid Negative Remarks and Excuses

  • Stay positive throughout your letter.
  • Don’t badmouth previous employers or jobs.
  • Avoid making excuses for any shortcomings.

Avoid Poor Formatting and Lack of Proofreading

  • Use a clean, professional format.
  • Ensure consistent font. And easy-to-read spacing.
  • Proofread carefully to catch errors.
what should a cover letter include

The Final Word on Writing a Cover Letter


Crafting a strong cover letter document or cover letter video is truly essential for making a really positive first impression. By researching the company. And tailoring your letter to the specific job, you demonstrate genuine interest and effort.

Highlighting relevant skills and showcasing achievements, you can greatly enhance your application. Remember to keep your cover letter concise. As well as professional and error-free. A well-written cover letter can certainly set you apart from other candidates. So, take the time to create a compelling cover letter. And it will certainly pay off in your job search.

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Frequently Asked Questions About Writing a Cover Letter

How long should my cover letter be?

Your cover letter should be concise. Ideally one page. Aim for 3-4 paragraphs that highlight your skills. As well as your experiences and enthusiasm for the job.

Can I use the same cover letter for multiple job applications?

It's best to customize each cover letter. Tailor it to the specific job and company. Highlight relevant skills. As well as experiences that match the job description.

What if I don’t know the hiring manager’s name?

If you can't find the the person hiring's name, use a general greeting on the cover letter. Something like "Dear Hiring Manager." However, try to research the company website. Or LinkedIn to find the appropriate contact.

How do I address employment gaps in my cover letter professionally?

Briefly mention the gap. And then focus on any productive activities during that time. Things such as learning new skills and volunteering. Or freelancing. Keep the explanation positive. And very concise.

Want more information on this topic? Check out these articles:


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