Catchy Digital Marketing Resume With Examples And Tips 2023

Writing a captivating resume is essential in the field of digital marketing to stand out against other candidates. As the digital environment is continuously changing, it becomes important to emphasize the newest trends and technology relevant to the sector.

Last update:
01/01/2024

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Senior Digital Marketing Manager Resume Example

Carol Daisy
456-963-8745
Carol.dais@example.com
www.linkedin.comm/Carol_Dais

Professional Summary

Digital marketing manager with a focus on results who has over 10 years of experience creating and implementing effective digital marketing strategies. Seeking a senior-level position to leverage my expertise in driving online visibility, increasing brand awareness, and maximizing ROI for diverse organizations.

Skills

  • Digital Strategy Development
  • SEO
  • PPC
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Conversion Rate Optimization (CRO)
  • Web Analytics and Reporting
  • Team Leadership and Collaboration
  • Budget Management


Experience
:

Jarrod & Co.
Digital Marketing Manager
New York City, NY
Mar 2019 - Present

- Job Responsibilities :

  • Develop and execute comprehensive digital marketing strategies aligned with business goals, resulting in a 30% increase in online sales revenue.
  • Oversee SEO efforts, including keyword research, on-page optimization, and link building, leading to a 40% increase in organic search traffic.
  • Manage PPC campaigns across Google Ads and Bing Ads, optimizing ad spending to achieve a 20% decrease in cost per acquisition (CPA).
  • Lead a team of digital marketing specialists, providing guidance, training, and performance evaluations to drive team productivity and success.
  • Collaborate with cross-functional teams to ensure consistent brand messaging and customer experience across all digital touchpoints.


M&J Trimming
Digital Marketing Specialist
New York City, NY
May 2014 – Dec 2018

- Job Responsibilities :

  • Used data-driven SEO techniques, which increased website traffic by 20% and organic search ranks by 25%.
  • Managed email marketing campaigns, increasing open rates by 30% and driving a 25% increase in click-through rates.
  • Conducted regular A/B tests and website performance analyses to identify opportunities for optimization and conversion rate improvement.


Education

Bachelor of Science in Marketing
New York State University, NY
Graduated – Dec 2013

Certifications

  • Google Ads Certification
  • HubSpot Inbound Marketing Certification
  • Certified Digital Marketing Professional (CDMP)
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This guide provides you with examples and advice for writing a compelling digital marketing resume that will impress hiring managers. This guide may help you demonstrate your skills and land the ideal job in the field of digital marketing, whether you're a fresh graduate or an established professional.


digital marketing resume

Tips to write a professional Digital Marketer resume

  • Begin your resume with a concise summary or objective that highlights your experience, skills, and career goals.
  • Include both technical skills and soft skills. Be specific and provide examples or achievements that demonstrate your proficiency in each skill.
  • Focus on accomplishments and results rather than just listing tasks.
  • If you've worked on notable digital marketing projects or campaigns, showcase them in a separate section. Include metrics and data to demonstrate your impact and success.
  • Highlight your digital marketing experience with popular tools such as Google Analytics, Google Ads, Facebook Ads Manager, email marketing platforms, and content management systems (CMS). Mention any certifications or training you've completed related to these tools.
  • Include any relevant certifications, courses, workshops, or conferences you've attended to showcase your commitment to ongoing learning and professional growth.
  • Analyze the job description and identify the key skills and qualifications the hiring manager is seeking. Adjust your resume accordingly.
  • Mention your online portfolio, personal website, or references on your resume. This allows employers to explore your work further and get a better sense of your digital presence.

Digital Marketing Resume Examples

Entry-level Digital Marketing Resume Example

Beatrix Scott

785-662-4585

TrixScott221@example.com

www.linkedin.com/Scott.Trix


Objective

Passionate about digital marketing and seeking an entry-level position to begin a great career in the industry. Highly motivated and results-driven individual. Looking forward to joining a company where I can use my expertise and skills and play an important role in the growth of the company.


Education

Bachelor of Business Administration in Marketing

Paulson University, TX

Graduated – May 2019


Skills
  • Digital Marketing Fundamentals
  • SEO
  • Social Media Marketing
  • Content Creation and Copywriting
  • Google Analytics
  • Email Marketing
  • Basic HTML/CSS
  • Data Analysis and Reporting
  • Team Collaboration and Communication
  • Problem-Solving
Experience:

Austen’s Marketing Company

Digital Marketing Intern

March 2020 – Dec 2020

Job Responsibilities:

  • Contributed to the development and execution of social media marketing campaigns across platforms, which increased follower engagement by 25%.
  • Conducted keyword research and on-page optimization to improve website visibility and organic search rankings.
  • Assisted in content creation, including blog posts and social media content, to drive brand awareness and engage the target audience.
  • Monitored and reported on key performance indicators (KPIs) using Google Analytics and provided actionable insights for campaign optimization.
Projects
  • Developed and executed a mock digital marketing campaign for a local nonprofit organization, resulting in a 15% increase in online donations.
Certifications

Google Ads Certification

HubSpot Inbound Marketing Certification


Additional Skills

Familiarity with graphic design tools (Canva, Adobe Photoshop)


Digital Marketing Resume Templates

Insert images of Digital Marketing Resume Templates

Which Is The Right Resume Format for a Digital Marketer Resume? (Reverse-chronological, functional, and combination formats)

For a digital marketing resume, the reverse chronological format is generally the most suitable, as it allows you to highlight your progressive experience and showcase specific accomplishments in previous roles.

Reverse Chronological Format:
The reverse chronological format presents your work history in reverse chronological order, starting with your most recent position and listing previous roles in descending order. This format allows employers to quickly see your recent accomplishments and gauge your level of experience.

Functional Format:
Where reverse chronological format showcases your professional experience, functional format highlights your skills in the resume. This is the best option for the candidate who lacks significant experience but possesses relevant skills. An entry-level candidate or people changing careers, candidates having gaps in their careers can choose this.

Mixed Format:
This format combines the style of both chronological and functional resumes. It allows you to showcase your skills and achievements while still providing a clear work history. This format can be more challenging to structure effectively and may appear cluttered if not well organized.

digital marketing resume

How To Write An Excellent Objective For A Digital Marketing Resume?

  • Use the objective to showcase your key skills, experience, and qualifications as they relate to the digital marketing field.
  • Briefly mention your career aspirations and how they align with the position you're applying for.
  • Whenever possible, include specific achievements or metrics that demonstrate your past success in digital marketing.
  • Incorporate industry-specific keywords and terminologies in your objective statement.

Digital Marketing Resume Objective Example

Example 1
"Digital Marketing Expert seeking a role where I can leverage my expertise in SEO, social media marketing, and content creation to drive impactful online campaigns and contribute to company growth."

Example 2
“Experienced Digital marketer seeking a challenging role as a Digital Marketing Specialist, share my marketing expertise in SEO, PPC advertising, and social media marketing to drive brand visibility.”

How To Write an Excellent Summary For A Digital Marketing Resume?

  • Mention your experience in relevant digital marketing channels: This includes SEO, PPC, social media, content marketing, or email marketing.
  • Quantify your work by highlighting metrics like increased website traffic, improved conversion rates, and revenue growth.
  • Identify your key skills, attributes, or industry knowledge that make you a valuable asset in the digital marketing field.
  • Incorporate keywords and phrases from the job description to demonstrate your fit for the role.
  • Avoid generic statements and focus on the specific value you can bring to the organization.

Digital Marketing Resume Summary Example

Example 1
“Highly motivated and results-driven digital marketing professional with 5+ years of experience running successful marketing campaigns. Seeking a challenging position where I can use my skills to drive online engagement and achieve business goals.”

Example 2
"Results-oriented digital marketing professional with 5+ years of experience driving online visibility, engagement, and revenue growth. Expertise in developing and executing data-driven strategies across SEO, PPC advertising, social media, and content marketing. Proven track record of increasing website traffic by 40%, and improving conversion rates by 25%. Possess strong analytical skills and passion for staying ahead of industry trends and leveraging emerging technologies to maximize ROI and deliver exceptional results."

How To Showcase Professional Work Experience?


digital marketing resume

Focus on achievements and quantifiable results:
Instead of solely listing your duties, highlight specific accomplishments and outcomes that you achieved in each role. Use metrics, percentages, or numbers to quantify your achievements whenever possible.

Show your impact and contributions:
Describe how your work made a positive impact on the company or digital marketing team. Highlight the projects or results you might have achieved that contributed to the growth of the organization.

Focus on transferable skills:
If you're transitioning to a digital marketing role from a different field, emphasize transferable skills and experiences that apply to digital marketing, such as data analysis, project management, or customer relationship management.

Use bullet points and action verbs:
Under each job entry, describe your responsibilities, accomplishments, and contributions with bullet points. Begin each point with a strong action verb to emphasize your proactive involvement in your roles.

Digital Marketing Job Description Sample

Example 1
Star Media

Digital Marketing Manager

Chicago, Il

June 2018 – Present


Job Responsibilities:
  • Conducted in-depth keyword research and on-page optimization to improve organic search rankings, resulting in a 25% increase in organic traffic.
  • Used Google Analytics for analyzing user behavior, and making data-driven decisions.

How To Describe Education Section As A Digital Marketer?

  • List any completed specific coursework or projects during your education that are relevant to digital marketing, and mention them.
  • If you received any academic honors, scholarships, or awards during your studies, include them in this section.
  • You can add certifications or training programs in digital marketing.
  • Mention any significant digital marketing projects undertaken during your education
Example 1
Bachelor of Science in Marketing

DC Business School, WC

Graduation Year – May 2020


Relevant Coursework:
Digital Marketing, SEO, SMM, and Competitor Research

Certifications

Google Ads Certification

HubSpot Inbound Marketing Certification

Projects
  • Executed a comprehensive social media marketing campaign for a local NGO, resulting in a 30% increase in online engagement and donations.
  • Implemented on-page optimization strategies that led to a 20% increase in organic search traffic for a class project.

Example 2
Education

Bachelor of Business Administration (Marketing)

Alberta University, AB

Graduated – May 2018


Relevant Coursework:
Consumer Behavior, Web Analytics, Content Marketing, advertising and Promotion, Market Research, Digital Marketing


How To Add Certifications to Digital Marketer Resume?

  • Dedicate a section specifically for certifications within your resume.
  • Include certifications that are directly related to digital marketing or the specific job you're applying for.
  • Specify the organization or platform that issued the certification. This provides credibility and shows that the certification comes from a reputable source.
  • If you have multiple certifications, prioritize listing the most relevant ones at the top.

List Of Digital Marketing Certifications

  • Google Ads Certification
  • Google Analytics Individual Qualification (IQ)
  • HubSpot Inbound Marketing Certification
  • Facebook Blueprint Certification
  • Hootsuite Social Media Marketing Certification
  • SEMrush Academy Certifications
  • Moz SEO Certification
  • Content Marketing Institute Certification
  • Digital Marketing Institute Certifications
  • LinkedIn Marketing Certification
  • YouTube Certified Certification
  • Adobe Digital Marketing Certifications
  • Copyblogger Certified Content Marketer

What to Include in the Skills Section of A Digital Marketing Resume?

Including a mix of technical skills, soft skills, and an understanding of the business is essential when developing a skills section for your digital marketing resume.

Best digital marketing skills

Let’s have a look at different skills that are important for a digital marketer.

Best skills

Pay-Per-Click Advertising (PPC):
Proficiency in managing PPC campaigns, including platforms like Google Ads and Facebook Ads, can showcase your ability to drive targeted traffic and generate leads.

Social Media Marketing:
Highlight your skills in managing and optimizing social media platforms, creating engaging content, running paid social media campaigns, and measuring social media metrics.

Content Marketing:
Showcasing your ability to create compelling and valuable content, develop content strategies, and leverage content for lead generation and brand awareness is highly valuable.

Email Marketing:
Mention your experience in designing and executing effective email marketing campaigns, including list management, segmentation, automation, and analyzing email performance metrics.

Data Analytics and Interpretation:
Demonstrate your expertise in using Google Analytics and other digital marketing tools to analyze and understand data to optimize marketing initiatives.

Conversion Rate Optimization (CRO):
Demonstrate your knowledge of CRO principles and experience in conducting A/B testing, user research, and implementing strategies to improve conversion rates.

Marketing Automation:
Mention your familiarity with marketing automation tools, such as HubSpot, Marketo, or Mailchimp, and your ability to automate marketing workflows, nurture leads, and execute personalized campaigns.

Digital Strategy and Planning:
Showcase your expertise in developing comprehensive digital marketing strategies, conducting market research, identifying target audiences, and defining marketing goals and KPIs.

Creative Thinking and Innovation:
Emphasize your ability for unique ideas, creative marketing concepts, and quick adaptation to the rapidly evolving digital world.

Digital Marketing Hard Skills

  • Search Engine Optimization
  • Social Media Marketing
  • PPC
  • CRO
  • Data Analytics
  • Content Marketing
  • Email Marketing
  • Marketing Automation

Digital Marketing Soft Skills

  • Adaptability
  • Communication
  • Creativity
  • Multitasking
  • Flexibility
  • Teamwork
  • Time Management

Digital Marketing Technical Skills

  • Web Analytics
  • Pay Per Click
  • Web Development
  • Data Analysis
  • Marketing Automation
  • Data Visualization
  • A/B Testing
  • Content Management Systems
  • Email Marketing Automation
  • Social Media Advertising
  • Search Engine Marketing

Additional Sections That Digital Marketers Can Include On Resume


digital marketing resume

Certifications:
Include a separate section to highlight any certifications you have earned related to digital marketing.

Skills or Expertise:
Create a dedicated section to list specific digital marketing skills or areas of expertise that you possess.

Achievements and Awards:
Highlight any notable achievements or awards you have received in your digital marketing career.

Languages:
If you are fluent in multiple languages or have proficiency in languages relevant to your target audience or market, include a section to showcase your language skills.

Tips to Add a Professional Cover Letter For Digital Marketing Jobs

  • Try to address your cover letter to the recruiting manager or recruiter wherever possible.
  • Begin your cover letter with a compelling and attention-grabbing opening sentence or paragraph.
  • Clearly articulate how your skills and experiences make you a strong fit for the role.
  • Quantify your accomplishments whenever possible to provide measurable evidence of your impact.
  • Avoid slang, jargon, or overly casual language.
  • Mention particular elements of the business that appeal to you and explain why you think you would fit in well.
  • End your cover letter by summarizing your key qualifications and expressing your interest in further discussing your fit for the role.

Cover Letter Sample for Digital Marketing Jobs

Liam Jones

423, Apt St. 565,

Ontario, CA

Dear Mr. Gale,

With reference to the digital marketer position, I have a strong foundation in digital marketing and therefore I'm confident in my capacity to support the aims and objectives of your team.

Your emphasis on data-driven strategies, customer engagement, and measurable results resonates strongly with my professional values.

I have 7 years of experience in carrying out digital marketing campaigns across the internet. In my previous position at Marlow Fashions, I led a productive digital marketing strategy that, within six months, increased website traffic by 40% and online sales by 20%.

I am certain that I can use my knowledge of digital marketing, and analytical skills to positively influence your marketing endeavors.

Looking forward to an interview to present my skills personally.

Sincerely,

Liam Jones


FAQs

What is STAR Method and how to use it?

The STAR method is a structured approach commonly used in job interviews and resume writing to effectively communicate your experiences and accomplishments. The abbreviation means Situation, Task, Action, and Result.

By using the STAR method, you can provide structured and concise responses that highlight your skills and accomplishments. It helps interviewers or hiring managers understand your skills and the value you can to the company.

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