Efficient Digital Marketer Resume Writing Guide

Working in the digital marketing expertise position needs a set of skill but writing a digital marketer resume requires altogether different competencies. You don't know where to begin from and there are weird thoughts boggling your mind when you decide to write a digital marketing resume for yourself.

We have a solution to this classic problem. Read this guide mindfully because you will come across some brilliant examples, comparison, and thoughtful tips. Kick start your reading session with a definition.

Activities performed online to sustain a business on the internet is what we call as digital marketing. The phrase "online activities" have a broader meaning. For instance, marketing, planning, making strategies, generating leads, attracting customers, and offering them what they have been looking online.

A series of process required to start a brick and mortar business is replicated to initiate an online business and that's where digital marketing comes into the spotlight.

To spice up your interest writing resumes for digital marketing jobs following is a list of digital marketing job titles.

20+ Digital Marketing Job Titles that Exists

• Chief Digital Marketing Officer
• Director of Digital Marketing
• Junior Digital Marketing Manager
• Senior Digital Marketing Manager
• Content Marketing Manager
• Social Media Manager
• Social Media Coordinator
• Paid Advertising Manager
• Digital Advertising Manager
• Search Engine Optimization Manager
• Affiliate Program Manager
• Digital Marketing Strategist
• Digital Marketing Specialist
• Digital Marketing Assistant
• Digital Marketing Intern
• Digital Content Producer
• Digital Marketing Analyst
• Social Media Marketing Analyst
• Pay Per Click Account Manager
• SEO Account Manager
• Social Media Accounts Manager
• SEM Account Manager
• Digital Growth Hacker

Job Description of a Digital Marketer

Gamma Media House is looking for a full-time digital marketing specialist to establish the company's digital footprint. We have already set foot into the digital world and Gamma Media House wants to be a front-runner using innovative digital techniques.

You must be creatively inclined with a passion for achieving great results online. Additionally, you must be updated with the latest technological advancements beneficial to the company in terms of branding, revenue, growth, and productivity.

Responsibilities

• Making concrete marketing strategies for online businesses for profitability and mutual growth.
• Strengthen the online presence of the company's online assets like websites, blogs, media channels, e-commerce stores, and social media platforms.
• Launching measurable advertising campaigns for products and services to reach the target audience.
• Launch measurable ad campaigns to create brand awareness adding loyal customers and followers.
• Help the marketing depart with proofreading and editing content occasionally.
• Distribute email newsletters through tools like MailChimp and generate high-quality leads.
• Well-versed with pay-per-click, cost-per-click, revenue per mile, content management systems, and conversion-rate.

Key Requirements

• Proven track record of working in a similar role.
• Profound knowledge of concepts and tools related to digital marketing.
• Knowledge of Google tools, like Google Analytics, Google Trends, Google Ads, and so on.
• Creative mindset and analytical thinking.
• Ability to give productive output under pressure.

A stock market investor requires education before investing and the same applies to you as a digital marketing professional. Now that you know what is digital marketing, roles, responsibilities, and requirements let's head over to digital marketing resume examples.

Digital Marketer Resume Example

The digital marketing resume examples below contain all the elements needed to make an outstanding impression to hiring managers. The example below also serves as a template hence, you can use the same by replacing the content.

Digital Marketer Resume Format

Almost every resume that we come across is written in a reverse chronological format. Although we have a functional and hybrid resume format still the former one outruns both of them. The reason being the readability and the convenience in writing.

The digital marketing resume example above is compiled in the reverse order. Check the work experience segment.

Digital Marketer Resume Outline

Let's be straightforward while writing the digital marketing resume because that is how you will get past the applicant tracking system. Before anything else you need a diligent sketch, an outline for a resume.

The common term for a resume outline is structure. A traditional resume follows a simple outline and here it is.

• Resume header
• Summary
• Digital marketing experience
• Education
• Skills section
• Other details

Digital Marketer Resume Header

A digital marketing resume header and the resume summary has common characteristics. Both of them appear in the top half of the document. Additionally, the two of them are the first piece of content a hiring manager will read.

The most impactful part is - they both play a vital role in deciding the fate of the resume as well as the applicant. Now if that's the case then your top most section must be utmost appealing to the hiring managers.

To make that happen here are examples of a resume header section in resumes for digital marketers. Compare them with the resume example and see what type of errors you should not commit.

Right

Robert Besaw

Digital Marketer

Grand Rapids, Michigan

+1 231-791-2139

ultrafreedom.com

robertbesaw@dayrep.com

Wrong

Robert Besaw

Digital Marketer

4871 Bee Street

Grand Rapids, MI 49503

+1 231-791-2139

Age 33 years old

ultrafreedom.com

Height 5' 8" (172 centimeters)

robertbesaw@dayrep.com

Digital Marketer Resume Summary

Resume summary are quick introduction and hiring managers love reading it instead of going through the entire digital marketing resume. That means the resume summary is the first encounter with the hiring manager and in that condition it must be irresistible.

How will you write an irresistible digital marketing resume summary? First, include keywords from the job posting, second, include skills, digital marketing experience, education and past achievements. Finally, add name of the potential employer. Refer to the resume example above.

That's the perfect recipe of a digital marketing resume summary. For more details follow examples of summary in resumes for digital marketers.

Right

Creative digital marketer with 9+ years of experience creating an unrivaled digital presence for company websites and social media platforms. Strong communicator having unmatched content creation, marketing research, display advertising and email marketing skills. Pushed monthly sales by 67% using paid social media campaigns at Limo Liquid Detergents, Michigan. Looking forward to being part of the digital marketing team at Helix Online Advertisers.

Wrong

I am a creative digital marketer for more than 9 years. I believe in super strong digital footprints for company websites and social media platforms. I know content creation and can do market research with display advertising and email marketing. I am also a champion in paid social media campaigns. I am here by applying with a proven track record to become an honest member of the digital marketing teams at Helix Online Advertisers.

Digital Marketing Experience in a Digital Marketer Resume

A digital marketer knows the meaning of a solid social media presence. The more elite you are on social media the more reach you garner for your brand and the company. Elite here doesn't mean spending a hefty amount in ad campaigns daily.

It means reading between the lines just like the digital marketing experience in a resume does. Imagine the number of hours you spend daily online learning and hustling to make your digital marketing position worth.

If that digital marketing experience doesn't convince hiring managers then it's all in vain. But here's something for you before sigh! Use the digital marketing job description keywords in the resume. This is one of the master key to unlock the success.

For you reference we have following examples of writing the experience section in resumes for digital marketers. The resume example in green contains keywords from the digital marketing job description, it is listed in bullet points, and follows the reverse chronological format. Examine yourself.

Right

Senior Digital Marketer

Destiny Ads

Grand Rapids, Michigan

2013-Ongoing

• Created paid digital marketing campaigns for Google Ads, Facebook, Twitter, and Instagram with a daily budget of $6000 giving monthly revenue of $890,000.
• Managed email marketing campaigns successfully targeting digital channels to generate leads resulting in an increased retention ratio of 67%.
• Segmented online audience and paid marketing funnels as a marketing strategy across digital channels that elevated the conversion ratios by 33%.
• Developed SEO strategy by analyzing search volume and competition of long-tail keywords, synonyms, and key phrases for specific niche and target audiences.

Junior Digital Marketer

Social100

Grand Rapids, Michigan

2010-2013

• Improved the conversion ratio plus GA bounce-rate of in-house website pages using robust A/B testing.
• Optimized website pages and social media channels generating 150,000 views out of which 2100 subscribed to email newsletters.
• Assisted online marketing department by creating, proofreading, and editing textual content for social media pages and campaigns.
• Performed search engine optimization of blog posts, press releases, guest posts, and website content to gear up for global marketing.

Entry-Level Digital Marketer

e-Drive

Grand Rapids, Michigan

2007-2010

• Studied target keywords in the Google Analytics tool for online traffic to understand organic search engine optimization.
• Prepared consumer trend reports on daily PPC budget, target audience, conversion ratio plus the total number of unique views.
• Learned email marketing strategy and managed online marketing campaigns in MailChimp adding 110+ subscribers monthly to the existing list.
• Conducted keyword research in keyword tools and monitored the online search trends in Google Trends.

Wrong

Senior Digital Marketer

Destiny Ads

Grand Rapids, Michigan

2013-Ongoing

• Created paid digital advertising campaigns.
• Managed email subscription campaigns for leads.
• Segmented online audience as a marketing strategy.
• Developed search engine optimization strategy.

Junior Digital Marketer

Social100

Grand Rapids, Michigan

2010-2013

• Improved the conversion ratio of in-house website pages.
• Optimized website pages and social media channels.
• Assisted online marketing department.
• Performed search engine optimization of blog posts.

Entry-Level Digital Marketer

e-Drive

Grand Rapids, Michigan

2007-2010

• Studied target keywords in the Google Analytics tool.
• Prepared consumer trend reports on daily PPC budget.
• Learned marketing strategy and managed marketing campaigns.
• Conducted keyword research in keyword tools.
• Monitored the online search trends in Google Trends.

Education Digital Marketer Resume

Sharp digital marketing strategies create growth opportunities for a company when you are dealing with customers online. Similarly, a piece of additional detail in the education section can do wonders that are not given a thought.

The point is even mentioning a high school diploma is worth in the education section if proper format is followed with a little extra information. Refer to the examples below and read how academic details in the education section is written if it is for resumes of digital marketers.

We have pointed out relevant course work separately in bullet points. By doing this that particular section and the entire digital marketing resume attains a depth. On the contrary, compare the (red) resume example and see how shallow it looks and feels.

Right

Bachelor's Degree in Digital Marketing & Advertising

Michigan University

Grand Rapids, Michigan

2002-2005

• Relevant Coursework: Market Research & Analysis, Marketing Automation, Social Media Management, Content Creation.

Wrong

Bachelor's Degree from Michigan University

Grand Rapids, Michigan

2005

Skills Section in a Digital Marketer Resume

A list of highly sort after relevant skills is much needed for a resume to pass through the applicant tracking systems. If those skills are missing then you may have a tough road ahead. Hiring managers won't even look at the resume.

Following are the examples showing how to write skills section in resumes for digital marketers. Look how a single list is compiled by merging the heading soft skills into the list itself. How would a hiring manager bifurcate the list?

Do you think it is the responsibility of a hiring manager to search and locate relevant details from a resume? Read and compare with the resume example above.

Right

Digital Marketing Skills

• Search Engine Optimization
• Search Engine Marketing
• Proof Reading
• Marketing Automation
• Google Analytics
• Content Management System (WordPress)
• Pay-Per-Click Advertising (PPC)
• Cost-Per-Click Advertising (CPC)
• Conversion Rate Optimization (CRO)

Soft Skills

• Time management
• Accountability
• Strong research
• Communication skills
• Creative skills
• Analytical thinking
• Collaboration skills
• Problem-solving
• Attention to detail

Wrong

Digital Marketing Skills

• Search Engine Optimization
• Search Engine Marketing
• Proof Reading
• Marketing Automation
• Google Analytics
• Content Management System (WordPress)
• Pay-Per-Click Advertising (PPC)
• Cost-Per-Click Advertising (CPC)
• Conversion Rate Optimization (CRO)
• Soft skills
• Time management
• Accountability
• Strong research
• Communication skills
• Creative skills
• Analytical thinking
• Collaboration skills
• Problem-solving
• Attention to detail

Other Details in a Digital Marketer Resume

What other details you can add to the resume? For instance, language expertise, certificates, courses other than traditional degree, and much more. Let's not make this part complex by stuffing unnecessary information.

List of other details in resumes for digital marketers.

• Language proficiency
• Certificates
• Course
• Volunteer experience
• Social media profiles
• Blog or website
• Published books
• Journal or magazine entries

Scroll up and read the resume example above how we have listed certificates.

Digital Marketer Resume FAQs