Car Salesman Cover Letter - Examples and Guidelines

If you love cars and want to grow your sales skills, you can turn your passion into a career by getting into car sales. Getting a position in this field can be challenging, as the competition in this industry is pretty high. One way to stand out is by accompanying your resume with a car salesman cover letter.

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All cover letter examples in this guide


Car Salesman Cover Letter Example

Tim Nichols
4619 Oakwood Avenue
New York, NY 10019

Mr Gregory Baxley
Sales Manager
Vozilo Car Dealership
1615 Central Avenue
Jersey City, NJ 07304

Dear Gregory,

I'm excited to see the car salesman position at Vozilo Car Dealership and would like to express my interest. Having worked in this industry for the past five years, I believe I have what it takes to excel in this job. I have a proven track record of exceeding sales targets by up to 20% by creating a great relationship with clients and negotiating the best prices and terms.

In my previous role at CarMax Limited, I was named the top salesperson in 2016 after bringing in one of the biggest clients and increasing the revenue by 25%. I'm well-versed in various cars and can pinpoint the perfect car for each client.

My dedication and hard work to succeed in sales will allow me to excel in this position. I also pride myself in providing excellent customer service and increasing customer referrals and retention. I'm confident that my skills and experience will make me a great addition to the Vozilo sales team.

I would love to discuss my qualifications further. Don't hesitate to contact me on the phone number provided if you have any questions. Thank you for your consideration, and I look forward to hearing from you.

Kind regards,


Resume Guide
Use this example

This document adds a personal touch to your application as you give more details about your qualifications. Showcase your writing skills and personality to get the hiring manager's attention as you give them insight into who you are.

In this article, we'll give you tips to help you craft your own cover letter. Some of the topics we'll cover include:

  • The best way to structure your cover letter.
  • What to add to the body of your car salesman cover letter.
  • Examples that you can use in the farewell section.
  • The right way to write your call to action.

Car Salesman Cover Letter

How to Write a Cover Letter for Car Salespeople

When writing a cover letter, highlight your top accomplishments and qualifications. Use the job description and incorporate the right keywords, as this helps your cover letter get past the ATS systems.

Summarize your accomplishments on one page because hiring managers prefer shorter cover letters. Quantifying your results by adding figures and facts sets you apart from other candidates by showing the recruiter what you can achieve.

Use a simple format that makes it easy to read through your cover letter. If you don't have much experience, highlight your educational requirements, such as your high school diploma and transferable skills from other positions.

The structure of your car salesman cover letter should have the following information:

  • A header section
  • A formal greeting
  • An introduction of your cover letter
  • The body section(consists of relevant skills, experience,and other accomplishments)
  • A call to action(CTA)
  • A professional sign-off to close the letter.

Start With the Contact Information

Your cover letter starts with a header that details your contact and personal details. These details include your full name, street address, professional email address, and a link to your LinkedIn profile(optional).

After adding your details, include the date you're writing the letter and the addressee's details. This includes their name, job title, company name and street address. Proofread the details you add here to ensure they are accurate before sending your cover letter to the hiring manager.

Example 1

Henry Morales
3111 Stockert Hollow Road
Kirkland, WA 98033

Mr Richard Bower
Sales Manager
Lithia Motors
3477 Horner Street
Cuyahoga Falls, WA 44221

Example 2

Roger Sadler
4107 Virgil Street
Panama City, FL 32401

Mr John Fleming
Sales Manager
TrueCar AutoDealers
2070 Wilkinson Court
Fort Myers, FL 33912

Car Salesman Cover Letter

Begin Your Cover Letter Introducing Yourself

The first section of your cover letter is the introduction. It must be catchy to get your potential employer's attention and keep them interested in reading the rest of your letter. Think about this as your first encounter with the recruiter; it's essential that you leave a lasting impression.

Here are a few tips to consider when you're writing your introduction.

  • Always start your introduction with a professional greeting that includes the recipient's name. Take some time and research the recipient's name to avoid using the phrase 'To whom it may concern' as it lacks a personal touch. 'Dear Sir/Madam' is acceptable if you cannot find the name.
  • Highlight your experience and an accomplishment that gets the recruiter's attention.
  • Express your interest in the job, and where possible, mention how you found out about the position.

Correct example

Dear John,

I'm excited to learn about the opportunity at AutoNation Car Dealership and would love to express my interest. Having worked as an automotive salesperson for the past six years, I believe I have the qualifications you're looking for. I have a proven track record of achieving the set sales targets and exceeding them by up to 20%.

💡The example above starts with a professional greeting, expresses the candidate's interest in the position and highlights their experience. It also has an accomplishment that is essential if you want to get the recruiter's attention.

Incorrect example

To whom it may concern,

I saw an open car salesperson position and would love to apply for the job. I have experience in sales and have worked at multiple dealerships selling cars. I believe I have what it takes to do a great job.

💡The example above fails to highlight the candidate's experience or an accomplishment that sets them apart. It also starts with an impersonal greeting.

Reveal Why You're the Best for the Job

The body of your cover letter describes your top qualifications and how they'll be useful in the position. It has two to three paragraphs.

The first paragraph describes your job duties and achievements in your previous roles as a car salesperson. Highlight some of your responsibilities and use figures and facts to quantify your achievements. Use the job description to find out what the recruiter is looking for and tailor your cover letter accordingly.

The second part of the body shows the recruiter how your experience and qualifications will be useful in the new job. If you got an award at a previous job for being the top salesperson, add it here. The goal is to stand out and show the recruiter why you're the best person for the job.

Correct example

In my previous role at Valley Motors, I was tasked with maintaining a database of more than 500 clients and updated it frequently, constantly communicating with them. I maintained a 95% customer satisfaction rate and increased company revenue by 20% in one year.

My dedication to achieving success in sales and my experience will allow me to excel in this car salesman position. My communication, negotiation and customer service skills have significantly improved over the years, making me a great fit and addition to the team.

💡The example above does a great job of describing the candidate's job duties and achievements. The figures help to show the recruiter what they can achieve for them if given the opportunity.

Incorrect example

In my previous role, I attended to customers to ensure they got the best service. I also helped to train new salespeople on how to sell cars to ensure that the team was well-equipped. I believe that my experience has prepared me for this job, and I will be a great addition to your team.

💡The example above lists the job duties but fails to quantify them with figures to show the recruiter what they can achieve.

Car Salesman Cover Letter

Finish Your Cover Letter With a Call to Action (CTA)

After adding your qualifications and achievements to your cover letter, you need a call to action to encourage the hiring manager to respond. Failure to add one makes your cover letter incomplete, and you may not hear from the recruiter.

Always thank the recruiter for their consideration after adding a call to action.


  • I look forward to hearing from you.

    This call to action implies that the recruiter has decided to contact you, which may prompt them to reach out to you.

  • Please keep me in mind for future openings.

    This is a good way to maintain a relationship with the company even if you didn't get the desired position.

  • I would appreciate any feedback you can offer.

    This is a good way to encourage the recruiter to reach out to you outside your application.

  • I'd love to discuss my qualifications further.

    Introducing the idea of meeting in person encourages the recruiter to respond to you.

  • Contact me here at any time for further clarification.

    This call to action implies that you want the recruiter to contact you and encourages them to do so.

Close Your Cover Letter Professionally With a Farewell

A sign-off on your salesperson cover letter is a must. It must also be professional. Here are some examples you can consider.

How to finish your letter

  • With best regards
  • Best
  • Sincerely yours
  • Sincerely
  • Kind regards
  • Respectfully
  • Yours truly
  • Respectfully yours

What you have to avoid

  • Warmly
  • Eagerly waiting for your response
  • Have a nice day
  • Smiles
  • Cheers
  • XOXO
  • Fondly
  • Warmest regards

Car Salesman Cover Letter

Complement Your Cover Letter with a Powerful Resume

A resume is crucial, and your application would be incomplete without one. It summarizes your top accomplishments as a car salesman, briefly detailing what you can do in various sections. The sections include a header, resume summary/objective, work experience section, education, skills and an additional section(with extra qualifications). You can create your resume using our resume examples and resume templates which are great resources for every job seeker.

Key takeaways

  • A catchy introduction is key if you want the recruiter to continue reading the rest of your cover letter.
  • The details in the header section must be accurate, so proofread this section before sending out the resume.
  • Personalize the greeting by adding the recipient's name and avoid using 'to whom it may concern', which appears very impersonal.
  • Add a call to action to avoid leaving everything to chance by failing to encourage the recruiter to get back to you.
  • Always add a professional sign-off/farewell at the end of your cover letter.

Frequently Asked Questions

How long should a car salesman's cover letter be?

A cover letter should be one page long. Hiring managers may not read anything longer than that.

How do you describe your car salesman skills in the cover letter?

Your skills should be in the body of your cover letter. Highlight the skills and describe how they've prepared you for the job. If you have scenarios where these skills have helped you accomplish something, describe the scenario.

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