Car Salesman Cover Letter - Examples and Guidelines

This document adds a personal touch to your application as you give more details about your qualifications. Showcase your writing skills and personality to get the hiring manager's attention as you give them insight into who you are.

In this article, we'll give you tips to help you craft your own cover letter. Some of the topics we'll cover include:

• The best way to structure your cover letter.
• What to add to the body of your car salesman cover letter.
• Examples that you can use in the farewell section.
• The right way to write your call to action.

How to Write a Cover Letter for Car Salespeople

When writing a cover letter, highlight your top accomplishments and qualifications. Use the job description and incorporate the right keywords, as this helps your cover letter get past the ATS systems.

Summarize your accomplishments on one page because hiring managers prefer shorter cover letters. Quantifying your results by adding figures and facts sets you apart from other candidates by showing the recruiter what you can achieve.

Use a simple format that makes it easy to read through your cover letter. If you don't have much experience, highlight your educational requirements, such as your high school diploma and transferable skills from other positions.

The structure of your car salesman cover letter should have the following information:

• A header section
• A formal greeting
• An introduction of your cover letter
• The body section(consists of relevant skills, experience,and other accomplishments)
• A call to action(CTA)
• A professional sign-off to close the letter.

Start With the Contact Information

Your cover letter starts with a header that details your contact and personal details. These details include your full name, street address, professional email address, and a link to your LinkedIn profile(optional).

After adding your details, include the date you're writing the letter and the addressee's details. This includes their name, job title, company name and street address. Proofread the details you add here to ensure they are accurate before sending your cover letter to the hiring manager.

Example 1

Example 2

Begin Your Cover Letter Introducing Yourself

The first section of your cover letter is the introduction. It must be catchy to get your potential employer's attention and keep them interested in reading the rest of your letter. Think about this as your first encounter with the recruiter; it's essential that you leave a lasting impression.

Here are a few tips to consider when you're writing your introduction.

• Always start your introduction with a professional greeting that includes the recipient's name. Take some time and research the recipient's name to avoid using the phrase 'To whom it may concern' as it lacks a personal touch. 'Dear Sir/Madam' is acceptable if you cannot find the name.
• Highlight your experience and an accomplishment that gets the recruiter's attention.
• Express your interest in the job, and where possible, mention how you found out about the position.

Correct example

CORRECT

Dear John,

I'm excited to learn about the opportunity at AutoNation Car Dealership and would love to express my interest. Having worked as an automotive salesperson for the past six years, I believe I have the qualifications you're looking for. I have a proven track record of achieving the set sales targets and exceeding them by up to 20%.

Incorrect example

INCORRECT

To whom it may concern,

I saw an open car salesperson position and would love to apply for the job. I have experience in sales and have worked at multiple dealerships selling cars. I believe I have what it takes to do a great job.

Reveal Why You're the Best for the Job

The body of your cover letter describes your top qualifications and how they'll be useful in the position. It has two to three paragraphs.

The first paragraph describes your job duties and achievements in your previous roles as a car salesperson. Highlight some of your responsibilities and use figures and facts to quantify your achievements. Use the job description to find out what the recruiter is looking for and tailor your cover letter accordingly.

The second part of the body shows the recruiter how your experience and qualifications will be useful in the new job. If you got an award at a previous job for being the top salesperson, add it here. The goal is to stand out and show the recruiter why you're the best person for the job.

Correct example

CORRECT

In my previous role at Valley Motors, I was tasked with maintaining a database of more than 500 clients and updated it frequently, constantly communicating with them. I maintained a 95% customer satisfaction rate and increased company revenue by 20% in one year.

My dedication to achieving success in sales and my experience will allow me to excel in this car salesman position. My communication, negotiation and customer service skills have significantly improved over the years, making me a great fit and addition to the team.

Incorrect example

INCORRECT

In my previous role, I attended to customers to ensure they got the best service. I also helped to train new salespeople on how to sell cars to ensure that the team was well-equipped. I believe that my experience has prepared me for this job, and I will be a great addition to your team.

Finish Your Cover Letter With a Call to Action (CTA)

After adding your qualifications and achievements to your cover letter, you need a call to action to encourage the hiring manager to respond. Failure to add one makes your cover letter incomplete, and you may not hear from the recruiter.

Always thank the recruiter for their consideration after adding a call to action.

Examples

Close Your Cover Letter Professionally With a Farewell

A sign-off on your salesperson cover letter is a must. It must also be professional. Here are some examples you can consider.

How to finish your letter

• With best regards
• Best
• Sincerely yours
• Sincerely
• Kind regards
• Respectfully
• Yours truly
• Respectfully yours

What you have to avoid

• Warmly
• Eagerly waiting for your response
• Have a nice day
• Smiles
• Cheers
• XOXO
• Fondly
• Warmest regards

Complement Your Cover Letter with a Powerful Resume

A resume is crucial, and your application would be incomplete without one. It summarizes your top accomplishments as a car salesman, briefly detailing what you can do in various sections. The sections include a header, resume summary/objective, work experience section, education, skills and an additional section(with extra qualifications). You can create your resume using our resume examples and resume templates which are great resources for every job seeker.

Key takeaways

• A catchy introduction is key if you want the recruiter to continue reading the rest of your cover letter.
• The details in the header section must be accurate, so proofread this section before sending out the resume.
• Personalize the greeting by adding the recipient's name and avoid using 'to whom it may concern', which appears very impersonal.
• Add a call to action to avoid leaving everything to chance by failing to encourage the recruiter to get back to you.
• Always add a professional sign-off/farewell at the end of your cover letter.

Frequently Asked Questions

How long should a car salesman's cover letter be?

A cover letter should be one page long. Hiring managers may not read anything longer than that.

How do you describe your car salesman skills in the cover letter?

Your skills should be in the body of your cover letter. Highlight the skills and describe how they've prepared you for the job. If you have scenarios where these skills have helped you accomplish something, describe the scenario.