What Does a Social Media Manager Do?
A social media manager role is multifaceted. The job description of a social media manager defines a series of work he or she performs online depending on the client's or company's requirements. Let's dive into the job description by bifurcating the duties of a social media manager. Here you go.
- It all starts with content creation because without content there are no social media posts and no further work to be done. Hence creating content for different social media handles is the primary task in the job description of a social media manager.
- Running social media campaigns is the main task because that's how he will reach the target audiences to spread the message, acknowledge users about a brand, sell products, generate leads, take feedback, and so on. All these need to run social media campaigns.
- To successfully run social media campaigns there has to be a social media strategy in place. Hence, devising an excellent social media strategy is a part of social media manager jobs. It must be rock solid to yield concrete results and profit the individual or the company at large.
- Once you have a powerful social media strategy using which social media campaigns are accelerated the data starts flowing. A social media expert must know how to analyze this data using advanced social media analytics tools. Not only analysis but to interpret this valuable data and formulate another social media strategy for future gains. Now that's what a great social media manager does.
- Apart from planning social media campaigns on different platforms, a social media manager must be an expert in using third-party tools like Google Ads. This pay-per-click tool generates data in the tool dashboard and one can view the same in Google Analytics too. Hence, a social media manager must know how to interpret data in the Google Analytics tool.
- The job description of a social media manager also demands generating quality leads and conversions. Further, approach these leads with digital ads and offers to convert them into buying customers. It is called lead generation in the digital world.
Hence, these are the responsibilities of a social media manager highly demanded by hiring managers.
Writing Your Social Media Manager Resume
A professional resume of a social media marketing manager must converse with the hiring manager regarding an applicant's work history, soft skills, hard skills, and other relevant skills necessary for the role.
To make this happen it is essential to set the right tone of your social media manager resume. How will you do it? Let's show you practically how to write a social media manager resume.
Social Media Manager Resume Format
Just like a marketing manager schedules his or her monthly activities of sales and marketing in a proper format similarly professional resume writing must be done in an appropriate format. Where's the format applicable in a social media marketing manager resume?
The resume format is applicable in two separate instances. First, in the work experience section, and second, in the education section. Which format is best for the resume writing of a social media marketing manager?
We have a total of three resume formats - The reverse chronological format, the functional format, and the hybrid format. Out of these three, the reverse chronological format applies to the social media marketing manager resume.
Social Media Manager Resume-Structure
After deciding on the resume format proceed to the resume-structure. The structure of our social media manager resume is quite simple. All in all, there are six resume sections to appeal to the hiring managers as well as the applicant tracking system.
So, here's the resume-structure for social media managers.
- Contact details (header)
- Career summary
- Experience
- Education
- Hard skills (+ soft skills)
- Certificates
Since we have a predefined resume format and structure for social media managers let's begin how to write each section with detailed explanations and examples. Additionally, you will also get to read interesting resume tips on the go.
Contact Details in a Social Media Manager Resume
Contact details in the resume for social media managers are also known as the header section. Here you will mention your details such as name, phone number, email address, and location.
This particular section is pretty simple and you must avoid making it tough for hiring managers and applicant tracking system to read or scan. For your convenience here are two examples of contact details in a social media manager resume.
RightSocial Media Manager
Bismarck, North Dakota
roderickstickler@dayrep.com+1 701-530-7798
WrongSocial Media Manager
2031 Court Right Street
Bismarck, North Dakota 58501
+1 701-530-7798
Birthday April 20, 1977
Age 46 years old
Tropical zodiac Taurus
roderickstickler@dayrep.comHeight 6'2" (187 cm)
Weight 184.6 pounds (83.9 kg)
Blood type B-
Summary in a Social Media Manager Resume
We have key performance indicators in business to track the performance. Similarly, we have key performance indicators in a resume too. One of them is the social media manager resume summary. This introductory statement will take you a step closer to your dream job if written correctly.
Most importantly it will also appeal to the hiring managers and the applicant tracking system. Appealing to both of them is critically essential for you to get into your dream job. To help you navigate through the tough waters of writing a resume summary we have two comparative examples of summaries in a social media manager resume.
In addition, you will also read three distinct examples of resume summaries based on a different job title.
RightWrong
Professional resume with professional experience makes a lot of difference when it comes to hiring for a social media job title. Well-crafted work history can do wonders for you.
Without further ado let's go through the below examples of professional experience in a social media manager resume. Additionally, you will read three more examples of work history for various job titles.
RightFAB Shoppy
Bismarck, North Dakota
2015-Ongoing
- Planned social media strategies for brand marketing and awareness on multiple platform like Instagram, Facebook, Twitter, Pinterest, Quora, and Youtube across 6.2M followers.
- Hired top social media influencers on Instagram for brand marketing resulting in online lead generation of 57% and 1.2M in revenue through customers and online followers.
- Promoted relevant content using the micro content strategy by collaborating with the team of social media managers to develop fresh and engaging blog posts daily.
- Designed and executed cost-per-click social media marketing campaigns in Google Ads and monitored the generated reports using the interactive Google Ads dashboard.
- Introduced an innovative customer feedback program using Google Forms to engage with customers regarding their product purchases and after-sales experiences.
Savage Perfumes
Bismarck, North Dakota
2012-2015
- Executed social media marketing campaigns on Instagram, Facebook, Twitter, Pinterest, and Youtube using their dedicated advertisement consoles to boost perfume product branding and sales.
- Used Canva image editing tool to create engaging posts for Facebook and Instagram stories, reel videos, and video thumbnails resulting in likes, comments, and shares, and elevating social media engagement.
- Moderated content plus user comments on Youtube, Instagram, and Facebook social media accounts to streamline brand marketing efforts and spread the company’s vision and mission among online audiences.
- Performed data analysis in Google Analytics tool to understand user behavior across multiple social media channels to improve and modify social media marketing strategies.
- Assisted the marketing team members to create, modify, execute, and monitor social media calendar monthly to increase online engagement.
WrongFAB Shoppy
Bismarck, North Dakota
2015-Ongoing
- Planned social media strategy for brand awareness on social media platforms.
- Hired top social media influencers on Instagram to promote the brand.
- Promoted blog articles using the micro content strategy on micro-blogging sites.
- Designed and executed cost-per-click social media marketing campaigns.
- Introduced an innovative customer feedback program using Google Forms.
Savage Perfumes
Bismarck, North Dakota
2012-2015
- Executed social media campaign on multiple social media platforms.
- Used Canva image editing tool to create visuals for Facebook and Instagram posts.
- Moderated Youtube, Instagram, and Facebook content plus user comments.
- Analyzed Google Analytics to understand user behavior.
- Assisted to create a content calendar to increase product engagement online.
3 Examples of Professional Experience
Following are a few more examples of professional experience relevant to the social media job title. Use them as templates to create work history in social media manager resumes.
Panda Marketing
Bismarck, North Dakota2012-2013
- Generated social media posts for a Senior Citizen Health Community Facebook page to inspire awareness and invite requests from candidates willing to take up volunteer work.
- Assisted in keyword research for teams writing content and running CPC & PPC marketing campaigns. In addition, learned how to compile ads for a social media campaign.
- Collaborated with influencers on multiple social media platforms like Instagram, Facebook, Twitter, Pinterest, and Youtube to surge the number of followers.
DigiFast Solutions
Bismarck, North Dakota
2013-2020
- Conceptualized and launched an e-commerce WordPress website giving approximately monthly sales of up to $3200 within 11 months since its inception using targeted advertising campaigns.
- Incorporated a dedicated help desk to resolve customer queries regarding new purchases and returns that reduced 90% of pending complaints.
- Introduced mobile application to significantly improve the relevant experience of buying products online of target audiences.
- Monitored market trends to order new designs from suppliers to attract existing and new buyers from target audiences via ad campaigns.
Venus Digital Marketing
Bismarck, North Dakota
2013-2020
- Published 120+ blog posts on the client’s blog on the topic “how to manage professional social media accounts” driving website traffic and readership of the articles by 88%.
- Devised a unique content creation and social media advertising strategy to boost page views and reduce the bounce rate in Google Analytics.
- Closely monitored and followed social media trends to align content creation strategy that drove organic search traffic.
- Developed paid campaigns to target audiences related to digital marketing and social media niches with a CTR of 37%.
Education Section in a Social Media Manager Resume
The examples of educational details in a social media manager resume given below tell a lot about how to write one for yourself. The best way to make the task easy is to refer to the job ad published by a hiring manager.
By refering to the job ad you will know exactly the academic qualifications and relevant requirements for the said position.
RightBismarck State College, North Dakota
2008-2012
Bismarck, North Dakota
WrongBismarck, North Dakota
2008-2012
Certificate
- HubSpot Social Media Certification
- Social Media Strategist Certification
- Social Marketing Certification
Social Media Manager Resume Objective
The resume objective statement is for those having little industry experience and wanting to gain more of it. A college or school student's resume can have a career objective statement instead of a refined summary.
The prominent difference between a resume objective and a summary is the concrete employment history. Other elements remain intact - including key skills, accomplishments to date, education, and plans. To understand what a resume objective is here are sample examples of career objective in a social media manager resume.
RightWrongYou ain't writing an autobiography. Even if you would be writing one yet an "I" is the least expected in a great social media manager resume. Okay now let's conclude our social media manager resume with some frequently asked questions. Here they are.
Social Media Manager Resume FAQs
Who is a social media specialist?
Surprisingly, a social media manager and a social media specialist both perform similar duties with a minor difference give or take. The name of the designation can be unique but what they do is the same. For instance, generating social media marketing campaigns.
Do companies have a dedicated marketing department for social media?
Yes, companies nowadays have a dedicated marketing department for social media. They hire expert marketing team members solely for social media advertising, social media campaigns, creating paid social media marketing campaigns, and other activities to boost the brand and revenue of the company.
