Marketing Cover Letter | Writing Guide + Tips

Marketing is a booming industry, especially these days when all businesses are online and promoting to customers. If you are already in the industry or are planning on entering the job market, first of all, congratulations - you have made a viable decision into a fast-growing market.

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Before you can start reaping the benefits, however, you will have to secure that well-placed, high-paying job you’ve always dreamed of through an intensive job search. Your first point of contact with any prospective employer will be your CV and your marketing cover letter. These will leave that first impression on the employer that we all know can be a lasting impression.

The cover letter especially will speak personally to each employer, explaining why you would be the best fit for the job. It could also potentially be what differentiates you from your competition to put you ahead. So below, we will be guiding you on how to write a great marketing cover letter that can land you an awesome marketing job!

Marketing manager cover letter example

To give you an idea about how your cover letter should be structured, let’s look at the following marketing job cover letter *This is a sample cover letter.

Dear Mr. Campbell:

Ever since I began my career at a junior level marketing position, I have had the passion and commitment for the following: understanding the target customer, identifying the best methods of marketing to target groups, and learning about the different areas of marketing such as SEO and PPC. My whole career has been shaped around these qualities, as you will see on my resume. I have been training since I was a marketing intern to hone my skills.

I was quite excited to see the job ad you had placed online for the digital marketing manager position. Through my research, I know that Focus Digital has a reputation for results and generating leads within a few short weeks. I find this an exciting prospect and want to help build your business grow further while also focusing on my own personal growth.

I have over 5 years of marketing experience with xyz company and a double degree in digital marketing and PPC, which have armed me with the knowledge to further my marketing career. This is why I am looking for more senior marketing manager jobs.

In my last job as a campaign manager for Tempt Marketing, I helped develop the marketing strategy for multiple clients. I was also involved with fieldwork, email marketing, video creation, and handling social media sites and social media channels, thus giving me exposure to a wide area of marketing. I have also led many successful marketing campaigns

My tenure at Tempt Marketing was an enjoyable experience starting out as a marketing intern, and one that I have learned a lot from. I believed it was time for me to pursue new goals and a new position, which is why I am ready to try out new experiences at your company. I would love to meet in person to discuss this opportunity further with you. Feel free to contact me at any time at 202-555-0171 or generic@domain.com.

Thank you for taking the time to consider my job application. I look forward to hearing from you soon.

Sincerely,

How to write a marketing job cover letter

Now that we’re done with the appetizers, let’s get into the meat of the topic – Begin writing a cover letter for digital marketing jobs.

There are fixed sections that you will have to include in any cover letter:

  • Your contact information, the employer’s information, and a greeting (the header section)
  • The body of the cover letter (introducing yourself and highlighting why you should be hired)
  • The call to action for the employer
  • Your closing signature

Marketing Key Skills

Every marketing cover letter needs to tell the hiring manager about your skills. Any job posting would want a marketing cover letter that highlights all the key skills. This is because the hiring managers will look at the cover letters to know whether the cover letter meets the job description.

Cover Letters Need to Start with the Header

The header section is the first important area because it provides all the information for your employer to be able to contact you, and it leads to the first impression that they will get of you. For example, if you mess up here, you won’t be able to convince employers as they may find you careless.

You need to start the letter by including your contact information, the date of sending the letter, and the address of the employer you are writing to – in that order.

Your contact information should include the following details without any mistakes:

  • Full name
  • Current address
  • Phone number
  • Email address

After that, you need to leave a line and write down today’s date (following the date sequence applicable to your country). Leave another line again, and follow it with the employer’s details

Note: you only need the hiring manager’s name and the address, and the initial greeting.

Examples of marketing cover letters

  • Example #1:

Pete D. Thompson
2500 Thomas Dr
Edmond, OK, 73003
(405) 340-4090
petedt@domain.com

September 6, 2021

Brooke C Smith | Marketing Director
2243 E Prato Dr
Meridian, ID, 83642

Hello Ms. Smith,

  • Example 2:

Keith Smith

962 Skippers Lodge Rd, Cross Hill, SC, 29332 | (864) 998-4724 | keith@domainname.com

October 2, 2021

Elizabeth M Johnson
1890 Green Valley Rd
Watsonville, CA, 95076

Dear Ms. Johnson,

Begin your cover letter introducing yourself

Now is your chance to use your words to impress the potential employer. Remember, you need to get past this initial phase and capture the attention of the reader so that you’re memorable when they’re shortlisting candidates.

A generic, run-of-the-mill introduction is most likely going to end up in the rejected pile. To avoid that, here are some steps you need to keep in mind when drafting the introduction:

  • Lead with an attention-grabbing impressive accomplishment – This will set the tone for what they should expect of you.
  • Specify exactly which job you are applying for and how you came across it – This is to ensure that you are being screened for the right job and to show your due diligence.
  • Convey your enthusiasm for wanting to join their company – Enthusiastic employees are often hard-working and loyal employees. A hiring manager would know this and will instantly be more attentive to what you have to say.
  • Express your passion for that industry or job role – Marketing involves a lot of creativity and open thinking. If you aren’t passionate about each job, you are probably going to do mediocre work. Showing your passion is crucial, especially with a young hiring manager.
You don’t have to limit yourself to only a single paragraph. As long as you have enough noteworthy information to write about, go ahead, but remember sometimes less is more.

Correct cover letter examples

Marketing cover letter example #1

CORRECT
Last year, I generated over $100,000 in revenue for my previous company, gained over 10,000 new leads, and managed to double our ROI across all marketing channels. I have dedicated over 5 years of my life to improving my craft, and the results I’ve achieved are a testament to how much I have grown.

Incorrect cover letter examples

Marketing cover letter example #2

INCORRECT
My name is Pete and I am a digital marketing professional. I completed my degree in Business Management 3 years ago, started out in an entry level marketing job as a marketing intern, and have since been jumping between marketing positions trying to find the best one that fits me. I have gained some marketing experience during this time that I hope will help me in my future endeavors, such as with your marketing team.

Highlight why you’re the perfect marketer for the job

Once you have established your qualifications and experience, your next step is to convince them why you are the perfect individual for the job you’re applying for. This is your “hook” into the belly of the company, and you need to stand out from all the other people applying for the same job.

Paper qualifications and achievements can only take you so far. For example, you can mention on the cover letter that you are a “problem-solver” and “risk-taker”. Most people tend to write these words and then leave them idle without an explanation. If you don’t extend on what you mean, your employer is going to perceive them as being empty words.

Here’s what you need to do when drafting the content for this section:

  • Do some research into the company – Find out the culture, their work output, and what advantages they have as a business and note them down as bullet points.
  • Identify your strengths and weaknesses that align with the business’s culture and create three bullet points as core strengths to highlight.
  • Work these strengths into the job role that you are applying for and show how you can be an asset to their team. For the weaknesses, you can mention the steps you have been taking to improve upon them. Humility and honesty are also good traits measured by any hiring manager.

Correct cover letter examples

Marketing cover letter sample #3

CORRECT
Extend Digital has a reputation for working with large multinationals and running extensive digital campaigns with a strong advantage in Paid Ad campaigns and SEO. In the ad I saw online, the job description mentioned that you’re in search of a campaign manager who is experienced in both these departments. I believe this job is a perfect fit for me because of my 5 years of experience working with an award-winning SEO agency, which also included running my own paid ad campaigns for multiple large corporations.

Some of my achievements include:

  • SEO – Successfully managed to get 5 of my clients ranking on the #1 position for their relevant industries within 2 years. Almost all of my other clients were ranking on the first page of SERP within the first year. I have helped generate millions of dollars for each client through the leads generated via organic traffic.
  • Paid Ads – Working with Adsense has always come second nature to me. I have successfully headed 3 projects where we generated $10M+ over 2 years. I managed to halve the CPA for each of my clients, thus bringing in further revenue. I have also worked on email marketing campaigns.
This example incorporates all of the points mentioned above. We spoke about the company’s achievements which turned into a great segue about our own achievements. We also mentioned our strongest points and showed how these will be useful for that business.

Incorrect cover letter examples

Marketing cover letter example #4

INCORRECT
I noticed in your ad that you are looking for someone well-versed in SEO. I have been a brand manager previously and have worked on improving websites for a few of my clients. We believed that a functional and good-looking website is key for a business so more effort was put into making sure the website looked great. I believe I can carry this forward into your company in that open position.

While mentioning what the company is looking for, we failed to grasp exactly what is required from the job and we didn’t do a very good job of explaining our SEO experience. It provided almost no value in terms of how we can improve their business, and so will likely be rejected.

Finish your cover letter with a Call to Action (CTA)

Now that you’re at the end, you may be tempted to simply close the letter with a simple “thank you for your consideration.” But wait! This last paragraph is another opportunity for you to add another layer of convincing and show the employer your commitment to getting employed.

By adding a CTA, you are essentially:

  • Showing your confidence in yourself, which can impress your employer
  • Standing out from the crowd since most others will end their letters generically

Correct cover letter examples

Marketing cover letter template #1

CORRECT
I would love to hear your thoughts on what was spoken about. I am always available to jump on a phone call at your convenience to discuss how I can be of use to XYZ company and the given role. You can find my online portfolio on bit.ly. Feel free to contact me at any convenient time.

Marketing cover letter template #2

CORRECT
Based on my achievements, I believe it would be mutually beneficial for us to discuss this opportunity further. I will call you on the 25th of October to inquire about the possibility of an in-person interview to discuss how I can benefit your company in this role. Until then, I am happy to provide any additional information that you would need. Thank you for your time in assessing my job application.

Marketing cover letter template #3

CORRECT
Based on your job ad, I believe that I can be of use in your digital marketing team. With my current digital marketing skills, I have run many successful marketing campaigns that have brought my clients millions in revenue, and I know I can do the same in your company. There are many marketing jobs available but I am excited to work in a reputed company like Thrush Digital. Thank you for your kind consideration.

Marketing cover letter sample #4

CORRECT
Digital marketing is a passion of mine and it is reflected in the work that I do. Like they say, if you love what you do, you will never work a day in your life. I have found that this applies to me in all my past digital marketing jobs, and I know it will continue to hone my skills in the future. I believe your company is an interesting challenge which is why I am writing this covering letter. I hope to hear back from you quickly so we can set up an in-person meeting.

All of these examples showcase your willingness to join the company and to proceed further with an interview. They are professional and courteous, which is what you should be aiming for when writing the closing lines.

How to enhance your CTA

These are the points you need to keep in mind when drafting the CTA:

  • Make this interaction seems mutually beneficial instead of focusing only on yourself. For example, use “We” and “You” more often than “I”.
  • Summarize a reminder of why you’re perfect for the job
  • Always request for the next interview. Don’t leave it open-ended in terms of what you want.

The farewell: close your cover letter professionally

Now that you have placed your requests at the end, you need to close the cover letter in a strong and professional manner to leave the employer with a good, lasting impression.

How to finish your cover letters

It needs to be professional, so you have to use parting words similar to those used in legal documents. You can create a list for yourself and simply choose one that fits the tone of the letter best.

Some suggested phrases include:

  • Sincerely
  • Best regards
  • Thank you for your time
  • Thank you for considering me

What you have to avoid

This is not an informal setting, so don’t allow old emailing habits to invade this cover letter space. You should avoid the use of certain phrases. These cover letter examples include::

  • Best
  • Cheers
  • Take care
  • Thanks

Marketing cover letter tips

Every job you apply for is likely going to have many other applicants as well. It can be tough trying to out-impress all of them to become the best candidate, so you should make use of any opportunity to make a better impression.

  • Trim it down – No hiring manager’s going to read through pages of a single cover letter. They are looking for a succinct summary of your achievements and how you can help their business. Go through the cover letter multiple times until you’ve managed to cut it down as much as possible.
  • Tell them a story – One way to stand out is with a promising story. This will be an interesting read and allow you to draw a parallel between your experiences and the company’s expectations.
  • Personalize as much as possible – It doesn’t matter if you’re applying for a marketing manager position or marketing executive, the cover letter needs to be uniquely yours. If it looks generic, it’s probably going into the rubbish pile.

Complement your cover letters with a marketing resume

The cover letter acts as the introduction of yourself and your resume to the employer. The resume itself will highlight all your marketing skills, professional experience, and qualifications gained in your entire life. It is the official declaration of your achievements and the hiring manager’s are able to judge you based on your qualifications.

You cannot go through everything in detail in the cover letter, so you can mention each of your qualifications on the resume, which is equally as important.

If you need help creating your own perfect resume, you can find some resume templates or a resume format through Resume Example. Here are some resume / cover letter examples and templates to help you right away:

Key points: how to tailor a remarkable marketing specialist cover letter

At the end of this article, we hope that you now have a better idea of what your cover letter should look like. In summary:

  • Start off strong from the first line highlighting your best achievements
  • Research more into the company so you have more to write about
  • Incorporate how your digital marketing skills can help them in their open role
  • Don’t end generically. Request for an in-person meeting and highlight your strongest trait once more.

Marketing is a great industry to balance careers in, and at the rate it is growing, there is ample opportunity to join a great company to further this career. A great marketing cover letter and resume can play a major role in determining which business you are able to join so make sure to give it the focus it requires.

Resume Example is a great source to find marketing cover letter samples, the perfect resume template, or to know the right resume format for any job. You can find the perfect CV template for any position in the marketing industry that you want to apply for - marketing internships, marketing professionals, marketing managers, marketing campaign managers, marketing team managers, or any other digital marketing department jobs.

For more information about the recruitment process, the perfect cover letter template, and advice on how to get that dream job title, Resume Example provides more articles and cover letter examples that you may find useful. Check them out, learn more about improving yourself, and Good Luck on your next interview!